300 Million+ Reasons Why Your Business Should Be on Instagram #CoastTimes #CentralCoast #News
Online 101 Lessons from Gaye Crispin: Social Media Junkie, SM Marketer & SM Early Adopter
300 Million+ Reasons Why Your Business Should Be On Instagram
by Gaye Crispin
Coast Times Founder & Publisher
Why Your Business Should Be on Instagram
Instagram is a visually driven community where members communicate in the universal language of photos and videos.
An online mobile photo-sharing platform, Instagram’s video-sharing and social networking service enables its users to take pictures and videos and immediately share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
“Posts featuring photos and videos have long been associated with higher interaction rates in social media.” Mark Walsh, Media Post
Marketing Is All About Reach, Relevance, and Influence to Action
Marketing is all about reaching consumers, communicating to consumers where and how they like to be communicated with, influencing changes in buying behavior, and making clear and irresistible calls to action that work. And consumers today want to engage with vendors who speak to their real interests in a genuine and meaningful way.
Are your ideal consumers engaging and spending time on Instagram? If so, who in your industry is engaging with them on Instagram in a genuine and meaningful way? I would hope it’s you.
Check out the engagement on this brand’s Instagram feed
A Picture is Worth A Thousand Words (and a Video is Worth a Million)
A 2014 study by Forrester Research found Instagram users are 58 times more likely to ‘like’, comment, or share a brand’s post than Facebook users, and 120 times more likely than Twitter users.
Why is that? If you look at the most popular posts on Facebook, nine times out of ten times an image is involved. Images are easy on the brain, easy to share, and require no effort whatsoever on the part of the viewer as they come down the feed. They either grab us or they don’t. And if they grab us, we usually want to share that.
As a result, images have the highest chance of being shared, and shared across a range of different networks.
Instagram: No Limits
Imagine access to a huge audience actually willing to engage with and share your pictures?
All data indicates this is precisely why Instagram is proving to be the best social and mobile platform for brands: because Instagram is 100% image-based content being shared by Instagrammers who are there solely for the purpose of viewing and/or sharing 100% image-based content.
The Instagram Team
Instagram: Be There or Be Square
If your brand is looking for social engagement — and if you’re not finding it on Facebook, Twitter, or other social networks — you should seriously consider using Instagram.
Gaye Crispin is an online publisher, web host, social media junkie, business strategist, marketer, social innovator, serial social entrepreneur, blogger, artist, reading enthusiast, keyboard warrior, eco warrior, human rights activist. Snoopy, music and watermelon lover. #NoFGM #SaveTheReef #NoBullying #KindnessCounts
Nature & Environment by Gaye Crispin
The Australian Reptile Park on The Central Coast Welcomes An Unusually Large Litter of Dingo Pups
The Central Coast’s Australian Reptile Park has just welcomed the arrival of five new dingo puppies that were bred in captivity.
Animal conservationists and lovers everywhere are very excited because dingoes generally only produce two or three pups.
An Endangered Species
With dingoes being an endangered species, and a crucial part of the Australian eco-system, this is great news for dingo fans!
The Reptile Park’s GM, Tim Faulkner, said the puppies are all healthy, lively and will be up and active in no time. “Dingoes aren’t like domestic dogs, so these puppies will develop rapidly,” he said. “We’re talking at about three or four weeks.”
“These little beautiful bundles of fur are already up and about, so very soon their little eyes will open, and they’ll be rushing around like all little pups do.”
Dingos Are Not Dangerous Pest
The Reptile Park said the myth that dingoes are a dangerous pest must be put to rest once and for all, adding “it’s vitally important dingoes are appreciated and protected.”
“Australia has the worst mammal extinction rate on earth,” he said.
“Now that’s responsible for a few factors but a big one is the feral fox and the feral cat.
“There’s a simple fact, where you have dingoes you will not have the fox or the cat, and in turn the dingo protects all of those small mammals.”
Remember to Support The ‘Zoo and Snooze’ Networking Sleepout at the Australian Reptile Park on Friday 7th August 2015.
Zoo and Snooze Executive Sleepout aims to raise funds and awareness of the issues surrounding homelessness on the Central Coast of NSW.
Nature & Environment by Gaye Crispin
If you’d like to get involved in helping protect dingo’s visit the
The Australian Dingo Conservation Association Inc. was established in 1992 as a non-profit organization dedicated to:
- protect and conserve the Australian Dingo (Canis lupus dingo) to assure a future for the dingo on the Australian landscape;
- undertake to advise, liaise and educate the Australian community about the dingo;
- implement professional, scientific and ethical conservation management programs;
- protect the gene pool of pure dingoes and to foster, participate and collaborate with research on dingo conservation;
- acknowledge the important cultural and spiritual significance of the dingo to the Aboriginal people of Australia;
- promote respect, appreciation and value for this ancient wild canid and its important role in the ecology.
Nature & Environment by Gaye Crispin
The dingo has physical characteristics that are quite different to the domestic dog.
The dingo is equipped with strong jaws, a large head, alert, almond-shaped eyes, erect ears, narrow chest and shoulders, a proportionate body and a bottle-shaped tail for balance. In all, the characteristics for a successful hunter. Dingoes have demonstrated great adaptability to the harsh Australian conditions and the different climatic regions, habitats and resources that exist here. Read more>>
Dingoes and wild dog hybrids are found throughout the continent of Australia, with
the exception of Tasmania. Habitat includes alpine, woodland, grassland, desert and coastal habitats. Read more>>
The dingo is a much closer cousin to the original wolf that roamed Eurasia about a million years ago than the modern domestic dog.
The dingo arrived in Australia about 5,000 years ago from the Asian mainland. They were probably brought to Australia on boats by Asian seafarers. Because of this geographical isolation, they evolved separately to other canids in other parts of the world for many thousands of years – until Europeans arrived. Read more>>
Dingoes live to five or six years of age in the wild and fifteen years in captivity.
They typically live in family packs: a dominant monogamous breeding pair and their offspring of current and past years. Adolescent or old adults ousted from the family group may form loose groups. Read more>>
Dingoes are threatened by persecution, habitat loss and wild domestic dogs. Read more>>
Domestic dogs are not trophic regulators as top order predators as are wolves and dingoes. By removing these specialized canids and allowing hybrids to exist allows for ecological degradation rather than trophic regulation. Read more>>